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project background for

The Wrapper - a semi-automatic stretchwrap machine

HawkMedia production

A business associate of mine, Pete, was in the business of selling packaging machinery. As a sideline he was selling stretchwrap machines. The trouble with this type of machine is that there are a lot of inferior products on the market. The Wrapper was a very feature rich and high quality product. Pete asked me to shoot a sales tool/operational instruction manual for the Wrapper that would demonstrate its features because the machine was too heavy to move around for customer demonstrations.

We met at his storage facility and shot the video. I edited a rough cut of the video which he thought was spot on. However, before we could complete the project he decided to drop the product as the return for his time invested was not as good as the other machines he sold. So this one will never see the light of day.

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